About

I am a strategic marketer with a strong business acumen and passion to drive the business. I have more than 25 years of track record in business management & marketing and across different industries such as automotive, retail and telecommunications.  

I love solving business challenges and being strategic about it. All of us have limited resources in terms of time and money. Hence, it makes perfect sense to be crystal clear what the business issue is all about before pouring resources into it.

Like what Albert Einstein once said, “If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.” Far too many people in organizations run around spending sixty minutes finding solutions to problems that don’t actually matter.

I am a firm believer of Less is More and hence, my consultancy – “Sloth@Work” was set up to achieve MAXIMUM impact with minimal resources for my clients.

Pause. Think. Do.